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Seducing Strangers
- How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)
- Binding:
- Paperback
- Pages:
- 192
- Published:
- April 6, 2015
- Dimensions:
- 152x205x20 mm.
- Weight:
- 304 g.
Delivery:
2-4 weeks
Expected delivery: July 19, 2025
Description of Seducing Strangers
An advertising creative director for over 25 years and the Mad Men co-producer responsible for Don Draper's credibility as an advertising genius, Joshua Weltman distills everything he knows about the art of persuasion into a playbook of rules, principles, insider anecdotes, and more, all tailored to the fast-changing life in the information economy.
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