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Services Marketing
- Text and Cases
- Binding:
- Paperback
- Pages:
- 376
- Published:
- December 29, 2008
- Edition:
- 32008
- Dimensions:
- 189x243x22 mm.
- Weight:
- 712 g.
Delivery:
1-2 weeks
Expected delivery: December 5, 2024
Description of Services Marketing
Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.
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