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Setting Agendas in Cultural Markets

- Organizations, Creators, Experiences

About Setting Agendas in Cultural Markets

This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors. Diminish

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  • Language:
  • English
  • ISBN:
  • 9780367874803
  • Binding:
  • Paperback
  • Pages:
  • 188
  • Published:
  • December 9, 2019
  • Dimensions:
  • 152x229x0 mm.
  • Weight:
  • 453 g.
Delivery: 1-2 weeks
Expected delivery: November 16, 2024

Description of Setting Agendas in Cultural Markets

This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors. Diminish

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