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Sex in Advertising
- Perspectives on the Erotic Appeal
part of the Routledge Communication Series series
- Binding:
- Hardback
- Pages:
- 306
- Published:
- November 30, 2002
- Dimensions:
- 152x229x0 mm.
- Weight:
- 281 g.
Delivery:
2-3 weeks
Expected delivery: March 9, 2025
Description of Sex in Advertising
A study of important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Scholars and popular writers answer these questions, covering: gender representation; social effects; subliminal embeds; appeals to the homosexual community; and new media.
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