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Shaping China's Global Imagination
- Branding Nations at the World Expo
- Binding:
- Hardback
- Pages:
- 210
- Published:
- December 17, 2013
- Dimensions:
- 146x225x19 mm.
- Weight:
- 408 g.
Delivery:
2-3 weeks
Expected delivery: December 12, 2024
Description of Shaping China's Global Imagination
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
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