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Shaping China's Global Imagination
- Branding Nations at the World Expo
- Binding:
- Paperback
- Pages:
- 210
- Published:
- November 7, 2015
- Edition:
- 12013
- Dimensions:
- 140x216x12 mm.
- Weight:
- 2921 g.
Delivery:
1-2 weeks
Expected delivery: November 28, 2024
Description of Shaping China's Global Imagination
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
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