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Sharing Behavior of Brand Crisis Information on Social Media
- Binding:
- Hardback
- Pages:
- 283
- Published:
- January 20, 2022
- Edition:
- 12022
- Dimensions:
- 155x235x0 mm.
- Weight:
- 612 g.
Delivery:
2-4 weeks
Expected delivery: October 13, 2024
Description of Sharing Behavior of Brand Crisis Information on Social Media
Introduction.- Literature Review and Theoretical Foundation.- Fluctuation Features of Brand Crisis Information Sharing by Weibo Use.- Contextual Factors Affecting Brand Crisis Information Sharing by Weibo Use.- Static Influencing Mechanism of Weibo Users'' Information Sharing of Brand Crisis Cases.
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