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Shopper Marketing
- A How-To Business Story
- Binding:
- Paperback
- Pages:
- 265
- Published:
- January 29, 2016
- Dimensions:
- 296x206x17 mm.
- Weight:
- 428 g.
Delivery:
1-2 weeks
Expected delivery: November 30, 2024
Description of Shopper Marketing
Outlines a practical approach to shopper marketing in order to grow both revenue and brand equity. A story runs through the book in the first part of each chapter, so that it is easier to connect the theory and tools in the second part of each chapter, with a real-world scenario.
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