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Shopping Centre Marketing
- Binding:
- Hardback
- Pages:
- 222
- Published:
- February 25, 2024
- Dimensions:
- 156x234x0 mm.
- Weight:
- 453 g.
Delivery:
2-3 weeks
Expected delivery: June 28, 2025
Description of Shopping Centre Marketing
In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies.
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