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Signature Experience
- Art and Science of Customer Engagement for Fashion & Luxury Companies
- Binding:
- Paperback
- Pages:
- 190
- Published:
- October 1, 2018
- Dimensions:
- 152x235x0 mm.
- Weight:
- 225 g.
Delivery:
2-4 weeks
Expected delivery: October 25, 2024
Description of Signature Experience
This book's vision is that fashion and luxury brands should ""craft"" the customer experience and the journey as they do with products, injecting creativity in all relevant touch-points. In crafting the experience not only physical and digital touch-points will be considered but also the importance of human touch-points.
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