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Sloganization in Language Education Discourse

- Conceptual Thinking in the Age of Academic Marketization

About Sloganization in Language Education Discourse

This volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular slogans and reconstructs the sloganization processes.

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  • Language:
  • English
  • ISBN:
  • 9781788921862
  • Binding:
  • Hardback
  • Pages:
  • 192
  • Published:
  • October 31, 2018
  • Dimensions:
  • 234x156x14 mm.
  • Weight:
  • 465 g.
Delivery: 2-4 weeks
Expected delivery: December 19, 2024

Description of Sloganization in Language Education Discourse

This volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular slogans and reconstructs the sloganization processes.

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