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Social and Sustainability Marketing
- A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science
- Binding:
- Hardback
- Pages:
- 944
- Published:
- September 26, 2021
- Dimensions:
- 236x174x52 mm.
- Weight:
- 1438 g.
Delivery:
2-3 weeks
Expected delivery: December 12, 2024
Description of Social and Sustainability Marketing
Experts in the field of economics, management science, and particularly in the marketing domain, have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns.
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