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Social Communication in Advertising
- Consumption in the Mediated Marketplace
- Binding:
- Hardback
- Pages:
- 432
- Published:
- July 10, 2018
- Edition:
- 4
- Dimensions:
- 261x185x26 mm.
- Weight:
- 1092 g.
Delivery:
2-4 weeks
Expected delivery: November 1, 2024
Description of Social Communication in Advertising
With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights intoe the role of Google, Facebook, Snapchat and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.
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