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  5. Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0

Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0

part of the e-Book Collection - Copyright 2022 series

Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0
About Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0

Provides relevant theoretical frameworks and the latest results of empirical research in the field. It is written for professionals who wish to improve their understanding of the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks.

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  • Language:
  • English
  • ISBN:
  • 9781799895534
  • Binding:
  • Hardback
  • Pages:
  • 320
  • Published:
  • June 29, 2022
  • Dimensions:
  • 216x279x0 mm.
  • Weight:
  • 287 g.
Delivery: 2-3 weeks
Expected delivery: August 3, 2025

Description of Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0

Provides relevant theoretical frameworks and the latest results of empirical research in the field. It is written for professionals who wish to improve their understanding of the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks.

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