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Social Entrepreneurship for Development

- A business model

About Social Entrepreneurship for Development

This book presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship. The authors present a six-step model for developing an IP business positioning strategy that allows developing country producers to position themselves better as owners of retail brands in foreign market countries.

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  • Language:
  • English
  • ISBN:
  • 9781138181779
  • Binding:
  • Hardback
  • Pages:
  • 304
  • Published:
  • March 1, 2017
  • Dimensions:
  • 152x229x0 mm.
  • Weight:
  • 566 g.
Delivery: 2-3 weeks
Expected delivery: November 20, 2024

Description of Social Entrepreneurship for Development

This book presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship. The authors present a six-step model for developing an IP business positioning strategy that allows developing country producers to position themselves better as owners of retail brands in foreign market countries.

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