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Social Marketing in the 21st Century
- Binding:
- Paperback
- Pages:
- 280
- Published:
- February 14, 2006
- Dimensions:
- 152x228x14 mm.
- Weight:
- 384 g.
Delivery:
1-2 weeks
Expected delivery: September 3, 2025
Description of Social Marketing in the 21st Century
Offers applications for a contemporary approach to social and behavioural change through social marketing. This book encourages social marketers to think beyond the "downstream" market of individuals whose behaviour they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes.
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