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Social Marketing - International Student Edition
- Behavior Change for Social Good
- Binding:
- Paperback
- Pages:
- 634
- Published:
- February 27, 2019
- Edition:
- 6
- Dimensions:
- 230x188x23 mm.
- Weight:
- 946 g.
Delivery:
2-4 weeks
Expected delivery: September 3, 2025
Description of Social Marketing - International Student Edition
Guiding the reader through designing and implementing memorable social marketing campaigns, this text presents a proven 10-step strategic marketing plan.
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