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Social Marketing to the Business Customer
- Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
- Binding:
- Hardback
- Pages:
- 272
- Published:
- February 8, 2011
- Dimensions:
- 162x235x24 mm.
- Weight:
- 462 g.
Delivery:
2-4 weeks
Expected delivery: November 1, 2024
Description of Social Marketing to the Business Customer
The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical.
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