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Social Marketing
- Binding:
- Paperback
- Pages:
- 576
- Published:
- June 15, 2023
- Edition:
- 00007
- Dimensions:
- 188x35x232 mm.
- Weight:
- 1030 g.
In stock
Delivery:
3-5 business days
Expected delivery: November 30, 2024
Description of Social Marketing
Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.
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