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Social Marketing

About Social Marketing

Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.

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  • Language:
  • Unknown
  • ISBN:
  • 9781071851647
  • Binding:
  • Paperback
  • Pages:
  • 576
  • Published:
  • June 16, 2023
  • Edition:
  • 00007
  • Dimensions:
  • 188x35x232 mm.
  • Weight:
  • 1030 g.
  In stock
Delivery: 3-5 business days
Expected delivery: May 30, 2024

Description of Social Marketing

Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.

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