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Social Media Marketing
- Game Theory and the Emergence of Collaboration
- Language:
- English
- ISBN:
- 9783642132988
- Binding:
- Hardback
- Pages:
- 188
- Published:
- August 10, 2010
- Edition:
- 2010
- Dimensions:
- 165x240x19 mm.
- Weight:
- 454 g.
Delivery:
2-3 weeks
Expected delivery: December 14, 2024
Description of Social Media Marketing
Der Drehbuchautor und seine Rechte VII VII Vorwort Contents Chapter 1: Surviving the Customer . 1 The Origins of Game Theory . 2 Game Theory, the New Media, and the NEW New Media . 8 Chapter 2: Zero-Sum Games in Traditional Marketing . 1 Zero-Sum Games and the Problem of Transparency . 3 The Wisdom of Randomization .
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