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Social Media Marketing
- Theories and Applications
- Binding:
- Hardback
- Pages:
- 312
- Published:
- April 28, 2021
- Edition:
- 3
- Dimensions:
- 186x232x0 mm.
- Weight:
- 730 g.
Delivery:
2-4 weeks
Expected delivery: December 19, 2024
Description of Social Media Marketing
The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.
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