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Sonic Branding

- An Essential Guide to the Art and Science of Sonic Branding

About Sonic Branding

Brands have become very important as sources of value and as a means to build value and sustain market position. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience.

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  • Language:
  • English
  • ISBN:
  • 9781403905192
  • Binding:
  • Hardback
  • Pages:
  • 179
  • Published:
  • October 5, 2003
  • Dimensions:
  • 166x242x8 mm.
  • Weight:
  • 458 g.
Delivery: 2-3 weeks
Expected delivery: December 7, 2024

Description of Sonic Branding

Brands have become very important as sources of value and as a means to build value and sustain market position. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience.

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