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Sonic Branding
- An Essential Guide to the Art and Science of Sonic Branding
- Binding:
- Hardback
- Pages:
- 179
- Published:
- October 6, 2003
- Dimensions:
- 166x242x8 mm.
- Weight:
- 458 g.
Delivery:
2-3 weeks
Expected delivery: October 25, 2024
Description of Sonic Branding
Brands have become very important as sources of value and as a means to build value and sustain market position. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience.
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