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Spending Advertising Money in the Digital Age
- How to Navigate the Media Flow
- Binding:
- Paperback
- Pages:
- 336
- Published:
- December 3, 2011
- Dimensions:
- 233x157x18 mm.
- Weight:
- 518 g.
In stock
Delivery:
3-5 business days
Expected delivery: October 3, 2024
Description of Spending Advertising Money in the Digital Age
Spending Advertising Money in the Digital Age provides detailed advice, backed up by solid research, on how to understand today's complex media landscape, allocate a brand's media budget most accurately, and then deploy it most effectively in order to build business.
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