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Sponsorship: For a Return on Investment
- Binding:
- Hardback
- Pages:
- 280
- Published:
- July 15, 2007
- Dimensions:
- 163x239x20 mm.
- Weight:
- 564 g.
Delivery:
2-3 weeks
Expected delivery: December 12, 2024
Description of Sponsorship: For a Return on Investment
Provides an insight on the use of sponsorship for a return on investment. This book builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, arts, music and community sponsorship. It provides a selection of examples and case studies to demonstrate the importance of sponsorship.
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