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Sponsorship in Marketing
- Effective Partnerships in Sports, Arts and Events
- Binding:
- Paperback
- Pages:
- 274
- Published:
- March 12, 2020
- Edition:
- 2
- Dimensions:
- 167x237x16 mm.
- Weight:
- 414 g.
In stock
Delivery:
3-5 business days
Expected delivery: December 5, 2024
About T. Bettina (University of Oregon Cornwell
View all books by T. Bettina (University of Oregon CornwellDescription of Sponsorship in Marketing
This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.
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