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Sponsorship in Marketing
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- Binding:
- Paperback
- Pages:
- 220
- Published:
- April 30, 2025
- Edition:
- 3
- Dimensions:
- 174x246x0 mm.
Delivery:
3-5 businessdays after publication
Expected delivery: May 8, 2025
About T. Bettina (University of Oregon Cornwell
View all books by T. Bettina (University of Oregon CornwellDescription of Sponsorship in Marketing
Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.
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