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Sports and City Marketing in European Cities
- Binding:
- Hardback
- Pages:
- 134
- Published:
- June 18, 2002
- Dimensions:
- 153x219x0 mm.
- Weight:
- 453 g.
Delivery:
2-3 weeks
Expected delivery: October 24, 2024
Description of Sports and City Marketing in European Cities
This work investigates the "state of the art" of sports and city marketing in five European cities: Rotterdam, Barcelona, Helsinki, Manchester and Turin. In each city, the book examines how sports (accommodations, clubs and events) have been made an instrument of city marketing.
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