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Sports Marketing
- A Global Approach to Theory and Practice
- Binding:
- Paperback
- Pages:
- 308
- Published:
- November 14, 2020
- Edition:
- 12020
- Dimensions:
- 254x178x26 mm.
- Weight:
- 596 g.
Delivery:
2-4 weeks
Expected delivery: July 20, 2025
Description of Sports Marketing
The Global Sports Sector in ContextSport and Its Role and Contribution to Society and Economic DevelopmentSports GovernanceUnderstanding Fans and Their Consumption of SportSports Distribution and Media RightsFormulating and Implementing Sports Marketing StrategyTicketing Strategies in the Sports SectorThe Sports Product and Brand-Building DecisionsGlobalization Strategies for the Sports ProductManaging the Sports Sponsorship ProcessFuture Challenges for Sports Marketers
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