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Stakeholderspezifische Wirkung Von Corporate Brands
- Ein Modell Zur Integrierten Evaluation Und Steuerung Von Unternehmensmarken
part of the Innovatives Markenmanagement series
- Binding:
- Paperback
- Pages:
- 344
- Published:
- June 25, 2007
- Edition:
- 2007
- Dimensions:
- 210x148x20 mm.
- Weight:
- 445 g.
Delivery:
1-2 weeks
Expected delivery: December 11, 2024
Description of Stakeholderspezifische Wirkung Von Corporate Brands
Lars Fiedler entwickelt ein umfassendes Modell zur Erfassung der Auswirkung des Corporate Branding. Darauf aufbauend erarbeitet er ein Stakeholder-Management-Cockpit für einen generischen, entscheidungsorientierten Prozess zur Führung von Unternehmensmarken.
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