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Statistics for Marketing and Consumer Research
- Binding:
- Paperback
- Pages:
- 432
- Published:
- May 21, 2008
- Dimensions:
- 171x239x25 mm.
- Weight:
- 786 g.
Delivery:
1-2 weeks
Expected delivery: August 31, 2025
Description of Statistics for Marketing and Consumer Research
Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.
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