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Staying Power

- Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Intel, Google, Toyota and More)

By Michael A. (MIT Sloan Management Review Professor of Management Cusumano

part of the Clarendon Lectures in Management Studies series

Staying Power by Michael A. (MIT Sloan Management Review Professor of Management Cusumano
About Staying Power

What enables businesses to succeed over the long haul and through changes in markets and technologies? Drawing on 30 years' research into some of the world's most successful companies - Microsoft, Apple, Intel, Google, Toyota - Cusumano distils six fundamental principles to equip businesses to survive and thrive in today's rapidly-changing markets.

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  • Language:
  • English
  • ISBN:
  • 9780199657780
  • Binding:
  • Paperback
  • Pages:
  • 400
  • Published:
  • July 18, 2012
  • Dimensions:
  • 156x232x21 mm.
  • Weight:
  • 612 g.
Delivery: 1-2 weeks
Expected delivery: November 28, 2024

About Michael A. (MIT Sloan Management Review Professor of Management Cusumano

View all books by Michael A. (MIT Sloan Management Review Professor of Management Cusumano

Description of Staying Power

What enables businesses to succeed over the long haul and through changes in markets and technologies? Drawing on 30 years' research into some of the world's most successful companies - Microsoft, Apple, Intel, Google, Toyota - Cusumano distils six fundamental principles to equip businesses to survive and thrive in today's rapidly-changing markets.

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