Join thousands of book lovers
Sign up to our newsletter and receive discounts and inspiration for your next reading experience.
By signing up, you agree to our Privacy Policy.You can, at any time, unsubscribe from our newsletters.
Strategic Customer Management
- Integrating Relationship Marketing and CRM
- Binding:
- Paperback
- Pages:
- 542
- Published:
- March 28, 2013
- Dimensions:
- 189x246x25 mm.
- Weight:
- 1046 g.
Delivery:
1-2 weeks
Expected delivery: October 17, 2024
Description of Strategic Customer Management
The first textbook to integrate relationship marketing and CRM for a clear roadmap to excellent customer management. Its up-to-date coverage includes technological issues, digital marketing and social media. Current examples and case studies from around the world connect theory with global practice.
User ratings of Strategic Customer Management
Rate this book
In order to rate this book you must be logged in.Others also bought..
Find similar books
The book Strategic Customer Management can be found in the following categories:
You can, at any time, unsubscribe from our newsletters.
© 2024 Tales
All packages are shipped from our warehouse in the UK.
Company address: Esromgade 15, 3. - 2200 - DK
Registered company number: DK43351621
