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Strategic Equity Partnerships in Professional Football
- Evidence on Stakeholder Attitudes for the Case of the German Bundesliga
part of the Event- und Impaktforschung series
- Language:
- English
- ISBN:
- 9783658313005
- Binding:
- Paperback
- Pages:
- 353
- Published:
- July 28, 2020
- Edition:
- 12020
- Dimensions:
- 148x210x0 mm.
- Weight:
- 503 g.
Delivery:
2-4 weeks
Expected delivery: December 8, 2024
Description of Strategic Equity Partnerships in Professional Football
The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium).
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