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Strategic Innovative Marketing

- 6th IC-SIM, Pafos, Cyprus 2017

part of the Springer Proceedings in Business and Economics series

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About Strategic Innovative Marketing

The papers from the proceedings of the 6th International Conference on Strategic Innovative Marketing (IC-SIM 2017) have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation.

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  • Language:
  • English
  • ISBN:
  • 9783030160982
  • Binding:
  • Hardback
  • Pages:
  • 275
  • Published:
  • May 25, 2019
  • Edition:
  • 12019
  • Dimensions:
  • 155x235x0 mm.
  • Weight:
  • 606 g.
Delivery: 2-4 weeks
Expected delivery: December 19, 2024

Description of Strategic Innovative Marketing

The papers from the proceedings of the 6th International Conference on Strategic Innovative Marketing (IC-SIM 2017) have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation.

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