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Strategic Marketing in Library and Information Science
- Binding:
- Hardback
- Pages:
- 266
- Published:
- September 30, 2003
- Dimensions:
- 156x216x19 mm.
- Weight:
- 650 g.
Delivery:
2-3 weeks
Expected delivery: December 19, 2024
Extended return policy to January 30, 2025
Description of Strategic Marketing in Library and Information Science
With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this text examines the current and quite limited state of marketing by LIS practitioners and institutions.
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