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Strategic Marketing in Library and Information Science
- Binding:
- Paperback
- Pages:
- 266
- Published:
- September 11, 2003
- Dimensions:
- 154x212x15 mm.
- Weight:
- 372 g.
Delivery:
1-2 weeks
Expected delivery: November 28, 2024
Description of Strategic Marketing in Library and Information Science
With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this text examinees the current and quite limited state of marketing by LIS practitioners and institutions.
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