We a good story
4.1 / 5 on Trustpilot
Quick delivery in the UK
Trusted Ecommerce Europe
Help
Login
  1. Home
  2. Books
  3. Business & Education
  4. Marketing
  5. Strategic Marketing Management

Strategic Marketing Management

- A Process Based Approach

By Geoff (University of Glasgow) Southern
Strategic Marketing Management by Geoff (University of Glasgow) Southern
About Strategic Marketing Management

Integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. This title draws heavily on Business Process Re-engineering (BPR).

Show more
  • Language:
  • English
  • ISBN:
  • 9781844800001
  • Binding:
  • Paperback
  • Pages:
  • 512
  • Published:
  • November 17, 2009
  • Edition:
  • Dimensions:
  • 195x260x23 mm.
  • Weight:
  • 1066 g.
Delivery: 2-4 weeks
Expected delivery: December 19, 2024

About Geoff (University of Glasgow) Southern

View all books by Geoff (University of Glasgow) Southern

Description of Strategic Marketing Management

Integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. This title draws heavily on Business Process Re-engineering (BPR).

User ratings of Strategic Marketing Management



Others also bought..
Find similar books
The book Strategic Marketing Management can be found in the following categories:

Join thousands of book lovers

Sign up to our newsletter and receive discounts and inspiration for your next reading experience.