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Strategic Marketing Management - The Framework, 10th Edition
- Binding:
- Hardback
- Pages:
- 320
- Published:
- January 14, 2019
- Dimensions:
- 191x235x19 mm.
- Weight:
- 762 g.
Delivery:
2-3 weeks
Expected delivery: December 12, 2024
Description of Strategic Marketing Management - The Framework, 10th Edition
This book delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value-based framework for developing viable market offerings.
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