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Strategic Marketing of Higher Education in Africa
part of the Routledge Studies in Marketing series
- Binding:
- Hardback
- Pages:
- 260
- Published:
- January 22, 2020
- Dimensions:
- 156x234x0 mm.
- Weight:
- 560 g.
Delivery:
2-3 weeks
Expected delivery: December 5, 2024
Description of Strategic Marketing of Higher Education in Africa
Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing and student choice-making.
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