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Strategic Marketing Planning and Control
- Plannning and Control
- Binding:
- Hardback
- Pages:
- 348
- Published:
- December 9, 2007
- Edition:
- 3
- Dimensions:
- 193x246x15 mm.
- Weight:
- 758 g.
Delivery:
2-4 weeks
Expected delivery: May 22, 2025
Description of Strategic Marketing Planning and Control
Offers coverage of developments in customer relationship management, business ethics, market-led orientation and resource/asset-based approaches to internal analysis and planning. This book uses an exam focused approach which has been class tested and refined.
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