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Strategic Marketing Planning

About Strategic Marketing Planning

Concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. This title features a structure that offers a digest of the five principal dimensions of the strategic marketing planning process. It offers thinking in marketing and considers the changes it has undergone over the years.

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  • Language:
  • English
  • ISBN:
  • 9781856176170
  • Binding:
  • Paperback
  • Pages:
  • 576
  • Published:
  • March 26, 2009
  • Edition:
  • 2
  • Dimensions:
  • 190x245x30 mm.
  • Weight:
  • 1196 g.
Delivery: 1-2 weeks
Expected delivery: January 12, 2025

Description of Strategic Marketing Planning

Concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. This title features a structure that offers a digest of the five principal dimensions of the strategic marketing planning process. It offers thinking in marketing and considers the changes it has undergone over the years.

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