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Strategic Marketing

About Strategic Marketing

Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique interviews with practitioners to give invaluable real-world insights and advice.

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  • Language:
  • English
  • ISBN:
  • 9780198856764
  • Binding:
  • Paperback
  • Pages:
  • 600
  • Published:
  • June 2, 2022
  • Edition:
  • 4
  • Dimensions:
  • 246x189x29 mm.
  • Weight:
  • 1148 g.
  In stock
Delivery: 3-5 business days
Expected delivery: May 16, 2024

Description of Strategic Marketing

Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique interviews with practitioners to give invaluable real-world insights and advice.

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