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Strategic New Product Development for the Global Economy
- Binding:
- Hardback
- Pages:
- 263
- Published:
- January 17, 2007
- Dimensions:
- 140x216x19 mm.
- Weight:
- 505 g.
Delivery:
2-3 weeks
Expected delivery: October 20, 2024
Description of Strategic New Product Development for the Global Economy
New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.
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