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Strategic Planning Systems in Hospitality and Tourism

About Strategic Planning Systems in Hospitality and Tourism

It contains the latest research which integrates theory with practice, including two new diagnostic tools developed by the authors, the Strategic Planning Index (SPI) and Marketing Planning Index (MPI).

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  • Language:
  • English
  • ISBN:
  • 9780851992860
  • Binding:
  • Hardback
  • Pages:
  • 224
  • Published:
  • August 31, 1998
  • Dimensions:
  • 156x234x0 mm.
Delivery: 2-4 weeks
Expected delivery: December 26, 2024
Extended return policy to January 30, 2025

Description of Strategic Planning Systems in Hospitality and Tourism

It contains the latest research which integrates theory with practice, including two new diagnostic tools developed by the authors, the Strategic Planning Index (SPI) and Marketing Planning Index (MPI).

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