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Strategic Positioning in Voluntary and Charitable Organizations
- Binding:
- Hardback
- Pages:
- 260
- Published:
- March 31, 2009
- Dimensions:
- 159x229x20 mm.
- Weight:
- 518 g.
Delivery:
2-3 weeks
Expected delivery: December 12, 2024
Description of Strategic Positioning in Voluntary and Charitable Organizations
Rekindling the critical analysis of the adoption of generic commercial (for-profit) management approaches in the non-profit context, this book reveals that charities are positioning themselves in their evolving external environment in distinctive ways that are not adequately explained by positioning theories.
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