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Strategic Social Media
- From Marketing to Social Change
- Binding:
- Paperback
- Pages:
- 368
- Published:
- November 3, 2016
- Dimensions:
- 246x192x17 mm.
- Weight:
- 616 g.
Delivery:
2-4 weeks
Expected delivery: December 21, 2024
Extended return policy to January 30, 2025
About L. Meghan (West Chester University of Pennsylvania Mahoney
View all books by L. Meghan (West Chester University of Pennsylvania MahoneyDescription of Strategic Social Media
Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
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