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Street-Smart Advertising

- How to Win the Battle of the Buzz

About Street-Smart Advertising

Contains examples designed to jump-start the right side of the brain. This work is filled with memorable uses of fresh media, on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking. It also includes campaign concepts, unusual visual treatments, and more.

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  • Language:
  • English
  • ISBN:
  • 9780742541375
  • Binding:
  • Paperback
  • Pages:
  • 250
  • Published:
  • September 10, 2006
  • Dimensions:
  • 159x238x13 mm.
  • Weight:
  • 358 g.
Delivery: 2-4 weeks
Expected delivery: December 19, 2024

Description of Street-Smart Advertising

Contains examples designed to jump-start the right side of the brain. This work is filled with memorable uses of fresh media, on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking. It also includes campaign concepts, unusual visual treatments, and more.

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