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Structured Creativity
- Formulating an Innovation Strategy
- Binding:
- Hardback
- Pages:
- 227
- Published:
- December 5, 2005
- Edition:
- 2006
- Dimensions:
- 138x223x18 mm.
- Weight:
- 422 g.
Delivery:
2-3 weeks
Expected delivery: June 7, 2025
Description of Structured Creativity
The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.
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