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Subject to Change

About Subject to Change

To achieve success in ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. This book demonstrates how successful businesses can - and should - use customer experiences to inform and shape the product development process, from start to finish.

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  • Language:
  • English
  • ISBN:
  • 9780596516833
  • Binding:
  • Hardback
  • Pages:
  • 178
  • Published:
  • May 19, 2008
  • Dimensions:
  • 224x153x2 mm.
  • Weight:
  • 356 g.
Delivery: 2-4 weeks
Expected delivery: December 15, 2024

Description of Subject to Change

To achieve success in ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. This book demonstrates how successful businesses can - and should - use customer experiences to inform and shape the product development process, from start to finish.

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