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Superfandom
- How Our Obsessions Are Changing What We Buy and Who We Are
- Binding:
- Paperback
- Pages:
- 336
- Published:
- April 5, 2017
- Edition:
- Dimensions:
- 132x199x22 mm.
- Weight:
- 274 g.
In stock
Delivery:
3-5 business days
Expected delivery: July 17, 2025
Description of Superfandom
Trade paperback. An in-depth look at the rise of obsessive fandom, and how fans are transforming the future of business. From local cafes to global brands such as Starbucks, it provides an insight into the sociology and psychology of fans.
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